Case Studies

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CASE STUDIES

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BUSINESS THAT WE’VE GROWN

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BEFORE WE
STARTED

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Provinyl is a luxury car vinyl wrapping company. Before we started, Provinyl was looking at gaining a wider audience and generating leads online. Before we started our ads Provinyl was generating their leads off word of mouth and SEO.

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THE
PLAN

The first thing we did with pro-vinyl was to build their backlog of content to make their online presence look professional. We spent this time to really understand the business, what their USP is and what message we could deliver in ads.

THE
RESULTS.

The results? We brought in so many qualified leads, that they couldn’t handle the traffic that was coming in. We were able to do this with a budget of $500 a month for paid ads and the backlog of content to gain organic interest. Each month we generated at least 100 qualified leads. That’s $5.00 per lead.

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BEFORE WE STARTED

Chain of Origin is a Nestle subsidiary aimed to provide single origin coffee that is tracked 100% from the plantation to the end consumer. We were tasked with creating content and managing the company’s FB ads budget.

THE PLAN

Our first initiative was to create a backlog of valuable organic content to post on their FB page and instagram page. Including educational pieces such as interviews with barista’s regarding single origin coffee, and the nuances of the companies eco-friendly packaging.

From there we developed content to split test for conversions. We activated a sampling campaign in which we delivered 600 unique samples to get the consumers talking about the product.

From here we further optimised the campaign to acquire subscription users. From here we further refined the campaign’s for conversions. Split testing a multitude of creative videos from images to videos refining the phrasing of the products USP that would resonate most effectively with consumers and drive the most subscription sales.

THE
RESULTS.

Ultimately, we delivered 92% of site traffic and 80% of revenue. Chain of origin is experiencing high levels of growth and is quickly expanding their database of subscription customers.

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BEFORE WE STARTED

When we started with scholarly, we did a lot of A/B testing with different creatives to find out what type of content, what offer, and what shots we’re going to perform the best in an ad.

THE PLAN

Scholarly is an online tutoring academy that specialises in OC selective tutoring. They required FB ads to generate new entrants into their FB group that they could then convert into paying customers..

For Scholarly, we created multiple FB lead generation ads aimed at targeting new parents in search of tutoring. We split tested the for the creative that was most effective for acquiring new parents to the scholarly FB group and scholarly sales team subsequently generated 20k in new business via this funnel.

THE
RESULTS.

Ultimately we leveraged FB ads as a lead qualifying and lead generation tool and helped grow their business by 70%. With a Cost per Message of $2.00

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BEFORE WE STARTED

NoPlanetB is a jewellery company that sells necklaces and bracelets and donates a portion of sales towards certain charities.

THE PLAN

Initially we started out with a variety of video ads so test the water and find out what kind of creative resonates best with the target audience. We discovered that GIF style ads and Meme style ads performed the best compared to videos and still images.

THE
RESULTS.

With minimal ad spend we were able to use it effectively, and drive sales up by $50k, and almost 1000 customers.

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